Bally Live
Free streaming service
My Role
Product Designer
Key Stakeholder
SVP Next Gen
Outcome
Succesfully launched an interactive live streaming platform in North America, which peaked at #36 in the 'Top 50 Sports' iOS app store chart.
Overview.
This project was about reconstructing the concept of free sports streaming through a rewards-driven platform. The objective was to provide a communal, enjoyable and free platform for users to connect with sports content in novel ways.
I was a co-leader throughout the design process of Bally Live right up to the MVP release, working cohesively with various international teams and closely liaising with the chairman as a major stakeholder. Bally Live was a highly ambitious venture, and our goal was to mirror this ambition in our designs.
The platform brought up some unique design challenges and user experience choices that wouldn't typically surface in conventional mobile apps. Having to reproduce designs 1 for 1 in a landscape format proved to be a difficult, yet rewarding challenge.
Business Goals
1
Create a social, free live streaming platform for like minded individuals
With the launch of the 'Ballyverse' a suite of products from Bally's including a sportsbook offering and online casino experiences. Bally Live was viewed as an integral piece to help foster a sense of community for users across our digital products.
Being free to use meant that it opened the door to a whole suite of new customers who would not have previously interacted with Bally's products.
2
Retain users through innovative rewards programs and incentives
The introduction of 'Bally Live' also saw the pioneering of a revitalised rewards system for the company, including the introduction of 'Bally Bucks'. A virtual currency designed to keep players engaged with the application by offering the currency for completing a range of activities.
3
Upsell users into the additional Bally products promoting an omnichannel experience
The ultimate aim was to integrate our universal onboarding system to allow users to seamlessly sync their accounts between the different Bally products, turning free-to-play customers into paid customers was key to the products success.
Atomic Design
Atomic design was an essential concept to any large projects at Bally. In order for me to be able to build effectively at scale, it was important to have a robust system of components that were reproducible and consistent.
Using a design system to manage our components and page templates allowed for timely changes across all breakpoints and platforms, and ensures a level of quality and consistency in our components.
Crowd Zone
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Chat
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Watch Party
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Friends
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
This project is still being built
Please check back soon to see new updates!
Bally Live
Free streaming service
My Role
Product Designer
Key Stakeholder
SVP Next Gen
Outcome
Succesfully launched an interactive live streaming platform in North America, which peaked at #36 in the 'Top 50 Sports' iOS app store chart.
Overview.
This project was about reconstructing the concept of free sports streaming through a rewards-driven platform. The objective was to provide a communal, enjoyable and free platform for users to connect with sports content in novel ways.
I was a co-leader throughout the design process of Bally Live right up to the MVP release, working cohesively with various international teams and closely liaising with the chairman as a major stakeholder. Bally Live was a highly ambitious venture, and our goal was to mirror this ambition in our designs.
The platform brought up some unique design challenges and user experience choices that wouldn't typically surface in conventional mobile apps. Having to reproduce designs 1 for 1 in a landscape format proved to be a difficult, yet rewarding challenge.
Business Goals
1
Create a social, free live streaming platform for like minded individuals
With the launch of the 'Ballyverse' a suite of products from Bally's including a sportsbook offering and online casino experiences. Bally Live was viewed as an integral piece to help foster a sense of community for users across our digital products.
Being free to use meant that it opened the door to a whole suite of new customers who would not have previously interacted with Bally's products.
2
Retain users through innovative rewards programs and incentives
The introduction of 'Bally Live' also saw the pioneering of a revitalised rewards system for the company, including the introduction of 'Bally Bucks'. A virtual currency designed to keep players engaged with the application by offering the currency for completing a range of activities.
3
Upsell users into the additional Bally products promoting an omnichannel experience
The ultimate aim was to integrate our universal onboarding system to allow users to seamlessly sync their accounts between the different Bally products, turning free-to-play customers into paid customers was key to the products success.
Atomic Design
Atomic design was an essential concept to any large projects at Bally. In order for me to be able to build effectively at scale, it was important to have a robust system of components that were reproducible and consistent.
Using a design system to manage our components and page templates allowed for timely changes across all breakpoints and platforms, and ensures a level of quality and consistency in our components.
Crowd Zone
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Chat
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Watch Party
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Friends
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
This project is still being built
Please check back soon to see new updates!
Bally Live
Free streaming service
My Role
Product Designer
Key Stakeholder
SVP Next Gen
Outcome
Succesfully launched an interactive live streaming platform in North America, which peaked at #36 in the 'Top 50 Sports' iOS app store chart.
Overview.
This project was about reconstructing the concept of free sports streaming through a rewards-driven platform. The objective was to provide a communal, enjoyable and free platform for users to connect with sports content in novel ways.
I was a co-leader throughout the design process of Bally Live right up to the MVP release, working cohesively with various international teams and closely liaising with the chairman as a major stakeholder. Bally Live was a highly ambitious venture, and our goal was to mirror this ambition in our designs.
The platform brought up some unique design challenges and user experience choices that wouldn't typically surface in conventional mobile apps. Having to reproduce designs 1 for 1 in a landscape format proved to be a difficult, yet rewarding challenge.
Business Goals
1
Create a social, free live streaming platform for like minded individuals
With the launch of the 'Ballyverse' a suite of products from Bally's including a sportsbook offering and online casino experiences. Bally Live was viewed as an integral piece to help foster a sense of community for users across our digital products.
Being free to use meant that it opened the door to a whole suite of new customers who would not have previously interacted with Bally's products.
2
Retain users through innovative rewards programs and incentives
The introduction of 'Bally Live' also saw the pioneering of a revitalised rewards system for the company, including the introduction of 'Bally Bucks'. A virtual currency designed to keep players engaged with the application by offering the currency for completing a range of activities.
3
Upsell users into the additional Bally products promoting an omnichannel experience
The ultimate aim was to integrate our universal onboarding system to allow users to seamlessly sync their accounts between the different Bally products, turning free-to-play customers into paid customers was key to the products success.
Atomic Design
Atomic design was an essential concept to any large projects at Bally. In order for me to be able to build effectively at scale, it was important to have a robust system of components that were reproducible and consistent.
Using a design system to manage our components and page templates allowed for timely changes across all breakpoints and platforms, and ensures a level of quality and consistency in our components.
Crowd Zone
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Chat
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Watch Party
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
Friends
At the forefront of any social experience is chat. Ensuring that users have an efficient way to stay up to date with friends was essential to the applications success.
We really drew inspiration from messaging services like Telegram and Discord who pay great attention to detail ensuring a joyful experience for the user when staying in contact with friends.
This project is still being built
Please check back soon to see new updates!
Tommy Smith
Product Designer
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Tommy Smith
Product Designer
Menu
Tommy Smith
Product Designer
Menu
Tommy Smith
Product Designer
Menu